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Reinventing the Wheel: How Banks Can Use ‘Big Data’ to Master Credit Bond Sales

As financial institutions continue to embrace the era of Big Data, opportunities abound for the credit bonds markets. Specifically, sellside credit secondary trading desks operating in an e-credit environment for corporate bonds are accumulating vast amounts of data on their clients’ market activities – data that ranges from information on historic trading patterns to analytics that monitor client behaviour on how products are used. But there are many potential opportunities today for banks to take advantage of the accumulation of this client data in an effort to mature e-credit offerings, according to GreySpark Partners consultant Marc Summer
In this, the second in a series of GreySpark op-ed articles on the emerging e-credit space, Summer argues that banks must work to filter profitable credit secondary data from other, less useful blocks of information. Doing so would allow banks to maximise the opportunities data provides, developing the ability to predict future client demand for products before the clients themselves know that demand exists.

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